True. The problem is that this good branding and high pricing attracts a lot of people who are not really qualified. In other words, everyone thinks they're a data scientist these days, as I point out in my latest article: https://medium.com/@thomas-baumgartner/data-pseudo-science-selling-garbage-to-data-illiterates-d030217c5676
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Physicist (PhD), engineer, software developer, data manager / analysist, photographer, musician, and (as of late) writer. Lives in Vienna, Austria.
